NZ Craft Beer and Wine

Pilsner, Pale Ale, and Kolsch labels, six-pack carrier

The three variety of beers are intended to be served at celebratory school events such as exhibitions and fashion shows, in which case they would be given individually to attendants. The six-pack beer ring is to be used if the beers are gifted as a set to industry partners, with a personalized "thank you" tag attached.

Pinot Noir and Chardonnay labels, wine carrier

The wines are meant to be gifted to industry partners as a product of higher value, more so than served at school events. For this reason, the packaging design is elevated to an increased sense of sophistication in its simplified composition, addition of gold lettering, use of black elements and less saturated color, and a fully-encasing box. The wines can be given either individually or as a "gift set" (two bottles in the wine box carrier with a personalized "thank you" tag attached).

Screen printed t-shirt and tote bag

The t-shirts can be sold at school events where the beers or wines are available, or worn by servers who handle the beers and wines at the events. The tote bags can also be sold at school events where the beers or wines are available, or gifted together with the beers or wines to industry partners.

The brochure is intended to be paired with the beers and wines, as it explains the narratives embedded in their label designs. This could be in the form of being on display at school events where the beers or wines are available, or handed out together to attendants with the drinks. The brochures would also be included with any gifts for industry partners.

The stop motion reel promotes the craft beers, and is intended for any of the School of Design department Instagram accounts. As the beers will not be sold in stores or separately from events, the reel simultaneously functions as a promotion for the event at which the beers will be served, which is this year’s Debrief School of Design Graduate Showcase.